“Our partnership with Sony Honda Mobility marks an industry milestone—the first application of Micro LED displays on a vehicle’s exterior,” said Dr. Frank Ko, CEO and President of AUO. “Media Bar, the exterior display of AFEELA, not only showcases information; it adds personality and engages with the world around it. Together, we realize human-centered mobility, making Media Bar a truly iconic feature of AFEELA that enhances interactive user experience and personalization.”

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“At Sony Honda Mobility, our vision is to redefine mobility by merging cutting-edge technology with human creativity to inspire innovation and new possibilities,” said Yasuhide Mizuno, Representative Director, Chairperson and CEO of Sony Honda Mobility Inc. “Collaborating with AUO has enabled us to push the boundaries of vehicle design and interaction. AFEELA’s Media Bar exemplifies the transformative potential of display technology to reshape the relationship between people and mobility, and we look forward to future innovations through this partnership.”

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AFEELA enhances communication and engagement between occupants, vehicles, and the surrounding environment. AUO is proud to support this significant achievement with its Micro LED Media Bar Solution, making it a compelling and distinguishing feature of AFEELA. AFEELA’s Media Bar shows a diverse range of information, including charging status and vehicle details with unobstructed visibility. Vehicle occupants could engage with the outside world from within the cockpit by displaying personalized content on the media bar, such as videos, pictures, and unique messages. The media bar, as part of AFEELA, revolutionizes the way people interact with mobility.

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Enhanced by the high contrast, brightness, resolution, and ultra-wide viewing angle of AUO’s Micro LED display, the Media Bar delivers outstanding visual performance even in harsh lighting conditions, while also delivering a sophisticated sense of elegance. By leveraging the flexible characteristics of Micro LED displays, AFEELA has achieved a breakthrough in design aesthetics, offering greater design freedom without the limitations of previous display technologies, and seamlessly integrating with AFEELA’s sleek lines.

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The partnership between AUO and Sony Honda Mobility demonstrates their joint effort to make advanced technologies available for practical application. Their commitment to continuous innovation, with leading-edge human-centered design, aims to create a more user-friendly engaging experience for both of drivers and passengers. AUO will continue to spearhead the innovation and commercialization of Micro LED display technology applications. By collaborating with more strategic partners, AUO aims to expand its applications and provide clients with high-value-added display solutions that bring people's visions for the future of mobility to life.

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For more information on AUO’s work in the mobility space, please visit https://lexinsh.com/en-global/solutions/index/Mobility

AUO is collaborating with Sony Honda Mobility to showcase the world’s first Micro LED Media Bar Solution mounted on the exterior of the AFEELA. The image shows that Dr. Frank ko, CEO and President of AUO, and Izumi kawanishi, Representative Director, President and COO of Sony Honda Mobility, demonstrates their commitment to continuous innovation, creating a more user-friendly engaging and smart experience for vehicle occupants.

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AUO Micro LED Media Bar Solution features the High contrast, brightness, resolution, and ultra-wide viewing angle, showing charging status and vehicle details with unobstructed visibility as well as displaying personalized content on the media bar, such as videos, pictures, and unique messages. The media bar, as part of AFEELA, revolutionizes the way people interact with mobility.

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